Ford (F) has flipped the script on electric vehicle adoption with its extended “Power Promise” initiative, pushing its benefits all the way to March 31, 2025.
This move doesn’t just say “we care” to potential EV buyers—it screams it, complete with a home charger, installation, and a support network to sweeten the deal. Let’s break down what this means for buyers and why Ford’s timing couldn’t be better.
What Exactly is Ford Offering?
The extended “Power Promise” isn’t just about selling cars; it’s about easing the transition to electric ownership. Customers who purchase a Ford Mustang Mach-E, F-150 Lightning, or E-Transit receive a free home charger, complete with professional installation services. The process is designed to be seamless, with an average installation time of just 11 days.
Most installations, around 85%, fall under standard costs, meaning no surprises for the majority of buyers. To further support new EV owners, Ford provides 24/7 charging assistance, ensuring any questions or concerns are quickly addressed. Roadside assistance is also included, offering an added layer of confidence for those embarking on longer EV journeys.
Why Extend the Program?
Ford’s decision to extend the “Power Promise” program comes on the heels of impressive sales growth in 2024. The Mustang Mach-E saw a 27% increase in sales, with 51,745 units sold, making it the second-best-selling electric SUV in the United States, trailing only the Tesla Model Y.
The F-150 Lightning recorded a remarkable 39% increase, reaching 33,510 units sold, while the E-Transit experienced an even more impressive 64% growth, with 12,610 units sold. These numbers reflect not just the appeal of Ford’s electric lineup but also a broader shift in consumer attitudes toward EVs.
By extending the program, Ford aims to capitalize on this momentum and make its vehicles even more appealing to potential buyers.
Why Now is the Time for Buyers
The extension of the “Power Promise” makes this an opportune moment for buyers to consider Ford’s electric offerings. The program delivers significant cost savings, as the complimentary home charger and installation can save buyers up to $2,000.
Additionally, the streamlined installation process ensures that buyers can start enjoying the benefits of home charging in a matter of days, rather than weeks. With EV sales growing rapidly, Ford’s initiative aligns with a broader market trend, making this an ideal time for those considering an upgrade to take the plunge.
The Bigger Picture: What This Means for EV Adoption
Ford’s “Power Promise” isn’t just a promotion; it’s a statement about the future of electric vehicles. By removing barriers to entry and enhancing the ownership experience, Ford is helping to drive EV adoption at a critical moment for the industry. The program underscores the importance of convenience and reliability, two factors that are increasingly influencing consumer decisions.
As competitors like Tesla (TSLA) and Rivian (RIVN) watch Ford’s strategy unfold, it’s clear that the battle for EV market share is intensifying. For now, Ford’s approach—focusing on a bundled experience that includes charging infrastructure and support—positions it as a leader in the space.
Charge Complete: The Takeaway
Ford’s extended “Power Promise” initiative is a win-win for buyers and the brand alike. With record sales driving the extension, Ford has made a clear case: their EV lineup isn’t just competitive; it’s thriving. If you’re eyeing an EV upgrade, now might be the time to power up with Ford—and enjoy the perks while they last.
