Volkswagen is doubling down on its commitment to the Chinese market with the unveiling of the ID. UNYX, the first model from its new sub-brand tailored specifically for China. This sleek E-SUV coupé is set to redefine electric mobility in China, combining cutting-edge technology with a design that caters to the tastes of young, urban Chinese consumers.
Some of the lines may seem familiar and you’re not mistaken. the ID. UNYX is essentially a rebadged Cupra Tavascan.
The New ID. UNYX: Specs and Features
The ID. UNYX stands out with its progressive design and advanced features. The entry-level model is powered by a robust 210 kW (286 PS) electric motor located on the rear axle, fueled by a 77 kWh battery. This setup delivers an impressive range of up to 621 kilometers, adhering to the China Light-Duty Test Cycle (CLTC). For those seeking more power, an all-wheel-drive version featuring two electric motors and a combined output of 250 kW (340 PS) will also be available.
Design, Tech and Innovation
The ID. UNYX’s design is both dynamic and aggressive, featuring a bold front with a distinctive lower air intake and striking hood beading. The gold-colored Volkswagen insignia at the front and rear signify high quality, reliability, and safety—values highly regarded in the Chinese market.
Inside, the ID. UNYX doesn’t disappoint. It includes a 5.3-inch LCD instrument panel, a 15-inch 2K floating central control screen, and an augmented reality head-up display (AR-HUD). The vehicle’s operating system, ID.S 5.0 OS, supports Volkswagen’s IQ Drive safety features, such as lane change assist, adaptive cruise control, and lane keep assist. Additionally, the IQ. Park capability offers intelligent parking assist, remote parking assist, and autonomous parking in common spaces.
Volkswagen’s “In China, for China” strategy is evident in the ID. UNYX, which boasts a smart human-machine interface (HMI) complete with a customizable 3D avatar. This AI-based avatar can be personalized through an app, enhancing the driving experience by providing interactive, voice-based assistance.
Expanding the ID. UNYX Family
Volkswagen plans to introduce four more models under the ID. UNYX sub-brand by 2026, including additional SUVs and sedans. This expansion is part of Volkswagen’s broader master plan for China, which includes launching 34 new models by 2030. These will consist of 16 new electric ID. models, 12 combustion engine models, and six plug-in hybrid models, significantly expanding Volkswagen’s product range in China.
The ID. UNYX was developed and is manufactured at Volkswagen’s state-of-the-art innovation and development center in Hefei, eastern China. This facility focuses exclusively on creating the latest generation of smart electric vehicles for the local market, ensuring that the ID. UNYX meets the highest standards in EV production.
Competitive Pricing
The ID. UNYX is competitively priced, with the entry-level model starting at approximately 209,900 yuan (around $28,900 USD) and the high-end model priced at 249,900 yuan (around $34,400 USD). This pricing strategy positions the ID. UNYX as an attractive option for Chinese consumers looking for a stylish, high-performance electric vehicle. Future owners can choose between three trim levels that sound like they’re picking an iPhone: Pro, Ultra and Max. There are also 5 exterior colors to choose from: Sunrise Gold, Awaking Grey, Dreamy White, Shadow Black, and Moonlight Silver. Not the most exciting options, but they’re not that bad.
Conclusion
The Volkswagen ID. UNYX is set to make waves in the Chinese EV market with its combination of advanced technology, progressive design, and competitive pricing. As Volkswagen continues to expand its ID. UNYX sub-brand, it’s clear that the automaker is committed to leading the charge in the electric mobility revolution in China. Keep an eye on Volkswagen as they roll out more models and innovations in the coming years—it’s a journey that’s only just beginning.
Going after a market that’s dominated by Chinese manufacturers is a bold step. Will Volkswagen’s step be a successful one?
