In a move that merges cutting-edge electric power with off-road grit, Kia (000270.KS) pulled the wraps off two new concepts at the SEMA Show: the EV9 ADVNTR and the PV5 WKND.
These vehicles aren’t just reimagined EVs—they’re a glimpse into what electric adventure could look like, with the rugged features and versatility to bring city dwellers off the beaten path. With these concept vehicles, Kia isn’t just testing the waters; it’s boldly claiming a stake in the off-road EV scene.
Kia’s SEMA Evolution: From Urban EVs to Adventure Machines
Historically, SEMA has been a stage for custom builds and high-octane mods, but as electric vehicles (EVs) have grown, so has the show’s focus. Kia has used SEMA to experiment with lifestyle and utility concepts that go beyond standard driving needs, and this year’s showcase takes it to a new level. These aren’t just urban EVs with bigger tires.
Kia’s EV9 ADVNTR and PV5 WKND bring a functional, all-terrain aesthetic that signals the brand’s ambition to create EVs that can handle daily commutes, camping, and trail-blazing. Both concepts reveal Kia’s intent to be more than just a commuter brand, positioning itself as a serious contender in the adventure EV market.
EV9 ADVNTR: Kia’s Take on an Off-Road-Ready SUV
The EV9 ADVNTR is a bold new take on Kia’s three-row EV9 SUV, purpose-built to handle a range of terrain types. For those familiar with Kia’s family-friendly EV9, the ADVNTR feels like its tougher sibling.
At first glance, the EV9 ADVNTR is hard to miss with its three-inch lift, granting it enhanced clearance to tackle rocky trails and steep inclines.
The custom front and rear fascias don’t just look aggressive; they’re designed to improve approach and departure angles, essential for serious off-roaders who don’t want to sacrifice mobility on rough terrain. Reinforced rocker panels protect its undercarriage from obstacles, making it a capable companion in environments where urban EVs rarely tread.
The ADVNTR concept’s roof rack takes practicality up a notch. With the ability to carry everything from camping gear to custom rooftop tents, this rack is built for flexibility. Kia’s approach to this concept reveals a detailed understanding of what outdoor enthusiasts need—tools, storage, and adaptability.
While the exact specs for its all-terrain wheels and tires remain a mystery, it’s clear that Kia intends for this SUV to deliver on traction and durability.
PV5 WKND: The Swiss Army Van for All Adventures
The PV5 WKND, on the other hand, is a concept that takes versatility to a new level. Built on Kia’s Purpose Beyond Vehicles (PBV) initiative, it combines modular functionality with self-sustaining power options. This van isn’t just a vehicle; it’s a mobile campsite, a cargo hauler, and a kitchen on wheels.
Designed with a spirit of modularity, the WKND’s interior adapts to different needs, turning into a mobile pantry, a sleeping setup, or a spacious storage solution.
One of the WKND’s standout features is its “Gear Head” system, which provides off-board storage for items like hiking gear, cookware, or any essentials that campers want easy access to. Not only does this free up the interior, but it also transforms the van into a multi-functional base for outdoor adventures.
Further powering this self-sufficiency, the WKND is equipped with hydro turbine wheels and solar panels to recharge its battery in off-grid locations. For EV owners, these options represent a new level of independence—imagine exploring without worrying about charging stations, powered by nature itself.
Adding to its list of convenient features, Kia has fitted the WKND with an onboard compressor. For those adjusting tire pressure on rough trails or inflating an air mattress in the wild, this compressor is a useful addition.
Plus, the van’s “trail lounger” front seat converts into a comfortable, open-air spot to relax and take in the scenery. Kia’s vision with the PV5 WKND is clear: this is a van built for every stage of the adventure, whether it’s a weekend trip or a week-long exploration.
Kia’s Larger EV Vision: Adventure for All
While the ADVNTR and WKND remain concepts, they’re more than just design exercises. These models represent a push to reframe what’s possible with electric vehicles. Kia is signaling to potential buyers that EVs aren’t confined to cities or highways; they’re just as capable of being adventure vehicles.
This shift from standard commuter models to rugged explorers opens up new possibilities for what EV owners can expect, combining practicality with sustainable innovation.
Even if these concepts don’t go directly into production, some features and design elements may make their way into Kia’s next-generation vehicles. As we’ve seen with brands like Rivian (RIVN) and Ford’s (F) emerging off-road EV options, there’s clearly an appetite for electric vehicles that do more than commute.
Kia’s move hints that it’s ready to tap into that interest, potentially adding off-road options to its lineup that can compete with the ruggedness of gas-powered SUVs.
SEMA’s Role in Shaping EV Trends
The SEMA Show has always been a launchpad for big ideas in the automotive world, and now it’s shaping the EV segment as well. This year’s event included not just Kia but other automakers like Toyota (TM), Nissan (7201.T), and Stellantis (STLA), all rolling out electric concepts and rugged adaptations.
Kia’s two concepts are designed to gauge the market’s response, allowing them to adjust plans based on feedback from the show. These builds, showcasing features like hydro turbine wheels and solar power, push the boundaries of what consumers might expect in the EV market.
The Mythological Trio: Kia’s Greek-Inspired Concepts
In addition to the ADVNTR and WKND, Kia also introduced a trio of mythologically-inspired SUVs at SEMA. Designed to evoke ancient Greek deities, each one boasts unique styling cues and specialized gear.
The Sportage “Thetis” concept comes equipped with a Rhino Rack kayak mount and a custom wrap with water-themed graphics, perfect for those who find serenity near the waves.
The Telluride “Zeus” concept, on the other hand, is fitted with an iKamper rooftop tent and a Borla exhaust system, giving it the robust sound of thunder to match its namesake.
Lastly, the Sorento “Gaia” embraces earthy tones and features an outdoor projector screen and soundbar, making it an ideal setup for nights spent under the stars.
While these Greek-inspired models are more style-forward than off-road-ready, they complement Kia’s rugged, outdoor-focused narrative, rounding out an adventurous display at SEMA.
Charge Complete: EVs Take on the Outdoors
Kia’s presence at SEMA this year showcases its commitment to redefining electric mobility with vehicles that don’t just connect us to cities but to the great outdoors. With the EV9 ADVNTR and PV5 WKND, Kia’s imagining a future where EVs take us off the map rather than just guiding us through it.
These concepts are bold, forward-looking statements that show Kia’s ready to blend eco-consciousness with the thrill of exploration. Whether the ADVNTR and WKND will ever be available for purchase remains unknown, but Kia’s showcase offers an enticing look at what’s possible—an electric future with more adventure and less compromise.
