Jaguar, the iconic British automaker known for its roaring engines and sleek designs, is making a historic leap into the future. Unlike some of its rivals like Ferrari and Lamborghini, who played tough and kept claiming they’d never go electric, Jaguar didn’t make such claims. By 2025, the company will transition to an all-electric lineup, marking a new era for the brand. This ambitious plan, part of the “Reimagine” strategy announced by JLR CEO Thierry Bolloré, aims to blend sustainability with luxury and redefine automotive excellence.
A Visionary Commitment to Electric Mobility
Jaguar’s decision to go fully electric by 2025 is a cornerstone of its broader goal to lead in “responsible modern luxury.” The first new electric model is set to launch in 2024, and by 2025, all Jaguar vehicles will be built on a dedicated pure-electric modular architecture. This shift involves significant investment in cutting-edge technology and design, ensuring the new electric models deliver the performance, luxury, and driving pleasure Jaguar is renowned for.
The move to electric vehicles is more than just eliminating tailpipe emissions; it’s about creating a sustainable and innovative future. Jaguar Land Rover plans to invest $3.5 billion annually through its parent company, Tata, to support the development of new electric models and infrastructure. This investment will drive the creation of a new vehicle portfolio featuring next-generation technologies like advanced battery systems, autonomous driving capabilities, and innovative charging solutions. These technologies will reduce environmental impact and enhance the overall driving experience.
The Future of Jaguar’s Design and Tech
Jaguar’s new electric lineup promises to showcase advanced technology and design innovation. The company is focusing on developing vehicles that offer superior performance and luxury, with features such as extended range, rapid charging capabilities, and state-of-the-art connectivity. This includes leveraging autonomous driving technology, voice-activated controls, and advanced driver assistance systems (ADAS) to enhance the driving experience and safety.
Jaguar’s shift to an all-electric lineup is a pivotal part of its commitment to achieving net-zero carbon emissions across its supply chain, products, and operations by 2039. This comprehensive approach to sustainability underscores Jaguar’s unwavering dedication to reducing its environmental impact and leading the way in the electric vehicle market.
A New Era for Jaguar
As Jaguar transitions to a fully electric future, it will redefine what luxury means in the automotive industry. The new electric models will offer unique design possibilities and enhanced driving experiences, ensuring that Jaguar remains at the forefront of innovation and sustainability.
Jaguar has set an ambitious target of creating a fully electric lineup by 2025, which means all of its combustion engine cars will be gone. To achieve this, the company is scrapping most of its long-standing production ICE cars, like the sedan XJ, and replacing them with electric versions. This involves changing the identity and complete design of each vehicle, resulting in a brand-new production line.
Jaguar Land Rover’s CEO, Adrian Mardell, announced that production of the electric Jaguar SUV, the I-Pace, will end in 2025. This decision signifies a new direction for the company. The I-Pace will undergo some exterior changes in its final year before production ceases completely. Despite facing several problems in the past, including fire risk issues, Jaguar aims to resolve these problems for future electric cars.
The company also announced it will discontinue the production of its famous F-Type model. First launched in 2013 as a convertible sports car, the F-Type quickly gained popularity due to its sleek design and impressive performance. However, in a significant move towards a more sustainable future, Jaguar has decided to focus exclusively on producing electric cars. The discontinuation of the F-Type represents a significant step in this direction.
New Production Cars for 2025
Jaguar has announced plans to bring two new cars in 2025, with possibly more to come. One of these cars is a four-door GT vehicle, expected to have more horsepower than any Jaguar car ever made, with an impressive range of 430 miles. This new GT car will debut this year and be available in 2025.
Jaguar has identified a gap in the market and is making a significant effort to contribute to a sustainable future, particularly with the world moving towards electric vehicles. Their partnership with Tesla for electric chargers is a positive move with many benefits. This collaboration allows Jaguar to use Tesla‘s vast infrastructure of over 50,000 chargers worldwide, addressing concerns about the lack of infrastructure to support electric cars, especially on long journeys. With Tesla’s chargers in place, Jaguar’s electric vehicles will be just as efficient and easy to access as Tesla’s.
To remain competitive, Jaguar has made notable improvements to its I-Type 6, focusing on reducing weight, increasing power, and achieving faster speeds. These enhancements have enabled the I-Type 6 to perform better on the track, earning the award for the fastest car of the year. Moreover, the I-Type 6 is the most eco-friendly vehicle in the competition, as it can charge its battery exceptionally fast.
Transferring Knowledge to Production Vehicles
Jaguar intends to apply the knowledge and expertise gained from its motorsports experience to improve its production vehicle lineup by 2025. The company’s objective is to create a more sustainable and eco-friendly future for the automotive industry.
Jaguar’s Future Will be Sustainable but Plans to Keep the V8
Jaguar believes the future lies in electric cars and is committed to creating a new identity for itself in this evolving landscape. As part of this effort, the company will no longer use the Jaguar badge and will only use the letters. This will allow them to create a more distinct identity for their electric cars, which they plan on making more widely available.
The heading may seem misleading, but Jaguar won’t ditch the V8 completely. The company has decided to keep the iconic V8 engine in a museum. The company recognizes its significance in automotive history and wants to ensure its preservation for future generations. The beloved V8 motor will be on display at the British Library in London, where people can come and hear the sound of its bellowing tune once again. Future generations will be able to see the instrument that played the orchestra at high RPMs.
Final Thoughts: Is Jaguar on The Right Track?
Jaguar’s commitment to a fully electric lineup by 2025 marks a significant milestone in the automotive industry, blending sustainability with luxury. As Jaguar embraces this new technology, it remains rooted in its tradition of thrilling, high-performance driving experiences. The future of Jaguar is electric, and it’s poised to be just as exhilarating as ever.
Seems like company suicide to me, but time will tell. I hope they prove me wrong…
So, for starters, by ‘electric’ do you mean ‘battery-electric’ ie *not* a hybrid? For *all* their cars? Only, thanks to the efforts of quite a lot of corrupted journalists (corrupted by the power and wealth of Big Oil), when articles mention ‘electric’ you have to consider that this word is often confused (usually deliberately) with ‘electrified’ which definitely does *not* mean ‘battery-electric’ any more.
The article even mentions ‘extended-range’ which is anther fudge for ‘hybrid’, albeit usually said the other way around ie ‘range-extended’ and comes from (amongst others) the same company who has been advertising some of the cars as ‘self-charging’ – as if powered by pixie-dust. “Oh, but people don’t fall for that nonsense”, I hear you cry (the same refrain was heard from the ASA… twice). Only, they *do*, as dozens of very informal interviews of all sorts of friends, relatives and acquaintances will testify. Meanwhile, in every other sensible country, such advertising is banned. So, forgive my cynicism!
If we *are* talking battery-electric vehicles, here, then hearty congrats to Jaguar. I wish them all the success in the World. They are going to need it.