Maxus, the Chinese automaker known for its commercial vehicles, has launched the eTerron 9, marking Europe’s first all-electric, all-wheel-drive pickup truck. While brands like Ford (F) and Rivian (RIVN) have dominated the EV conversation in other markets, Maxus has beaten them to the punch on European soil, claiming early bragging rights.
This ambitious move by Maxus signals a broader strategy to carve out a niche in the rapidly growing EV segment, where traditional automakers like Toyota (TM), Nissan (NSANY), and Mitsubishi (8058.T) have yet to introduce a comparable vehicle to the European market.
Power and Capability: A New Standard for Electric Pickups
The eTerron 9 packs a powerful punch with its dual-motor setup—one motor on the front axle and a more potent one at the rear—offering a combined output of 435 horsepower. This setup not only provides the truck with all-wheel drive capability but also ensures that it can tackle tough terrains and challenging road conditions.
Whether you’re hauling equipment for a job or heading off-road for an adventure, the eTerron 9 delivers both power and precision, making it a versatile option for a wide range of drivers.
Towing capacity is another standout feature, with the eTerron 9 capable of hauling up to 3.5 tons. While many EVs tend to compromise on payload, Maxus ensures that the eTerron 9 is still practical, offering a 620-kilogram capacity.
It’s clear that this truck is designed to handle the demands of both work and leisure, positioning itself as a serious competitor in the utility vehicle market.
Battery Innovation and Range: Built for the Long Haul
At the heart of the eTerron 9 is a 102kWh lithium iron phosphate (LFP) battery, which delivers an impressive range of up to 267 miles on a single charge. Maxus has introduced a unique “Tetris” battery design, where the cells are arranged in a protective nine-cell frame, maximizing capacity while enhancing safety.
This clever design, paired with an optimized venting system, keeps the battery cool under stress and improves performance, especially in colder weather. In fact, Maxus claims that winter range is improved by as much as 18% compared to other electric vehicles.
For those concerned about charging times, the eTerron 9 is equipped with fast charging capabilities that allow the battery to recharge from 20% to 80% in just 40 minutes using a 115kW charger. This quick recharge time is ideal for long road trips or busy workdays when time is of the essence.
A Truck That Powers More Than Just the Road
In an impressive display of versatility, the eTerron 9 also doubles as a power bank on wheels. With its bi-directional charging capability, this truck can power external devices like tools, electronics, or even camping equipment.
It features several 2.2kW outlets located in the front trunk, or “frunk,” and a more powerful 6.6kW socket in the bed of the truck. Whether you’re charging up your devices at a campsite or running power tools on a worksite, the eTerron 9 provides a unique utility that few other pickups offer.
Customizable Drive Experience: Tailored to Every Terrain
The eTerron 9 offers six distinct driving modes, including options for mud, sand, and a customizable setting that lets drivers fine-tune the truck’s performance to their liking. Everything from steering response to engine power and suspension can be adjusted, giving drivers the flexibility to configure the vehicle to suit different environments and driving preferences.
Whether you’re tackling tough off-road trails or cruising smoothly on highways, the eTerron 9 adapts to deliver the best possible performance.
Adding to this adaptability is the eTerron’s intelligent air suspension system, which automatically lowers the vehicle at higher speeds to enhance aerodynamics and improve range.
Additionally, the truck offers an “Easy Load” mode, which drops the rear suspension by 60mm to make loading and unloading cargo easier—a feature that’s especially useful for those using the truck for work or travel.
Interior: Luxury Meets Functionality
Maxus didn’t stop at making the eTerron 9 powerful and efficient—they also packed it with comfort features that are more commonly found in luxury vehicles. The cabin boasts dual-tone leather seats with ventilation and massage functions for the driver, while both front seats can recline to create an almost flat sleeping surface.
This feature, along with the truck’s spacious interior, offers a perfect solution for long road trips or outdoor adventures where you might need a quick rest stop.
The interior is thoughtfully designed, with 20 storage compartments scattered throughout the cabin to maximize space and usability. A floating center console adds to the modern aesthetic, while the two-spoke steering wheel and freestanding displays provide a sleek and futuristic feel.
Rear passengers aren’t left out, either—they have access to a foldable sleeping surface, making the eTerron 9 a versatile option for families or groups looking to hit the road in style and comfort.
A Game-Changer for Europe’s Pickup Market
As the first all-electric, all-wheel-drive pickup to hit the European market, the eTerron 9 is poised to shake up the landscape. Its combination of power, range, and versatility makes it an attractive option for those seeking an electric alternative to traditional gas-powered trucks.
With sales set to begin in October and deliveries starting in early 2024, Maxus is betting big on the success of its new flagship model. While other automakers scramble to catch up, Maxus has already set the standard for what an electric pickup in Europe should look like—powerful, practical, and packed with cutting-edge technology.
Maxus isn’t just entering the EV pickup race; they’re looking to dominate it. By offering a truck that can tow, haul, and charge up your devices while keeping drivers comfortable and connected, the eTerron 9 is set to make waves in a market that’s just starting to wake up to the possibilities of electric pickups.
Whether you’re an off-road enthusiast, a weekend adventurer, or someone who needs a tough work vehicle, the eTerron 9 brings it all to the table—and then some.
