When it comes to electrifying luxury, Nio (NIO) continues to set the bar. The ET9, its flagship executive sedan, made a grand entrance at Nio Day 2024, captivating audiences with its sleek design and premium features. The excitement was palpable, with the limited edition—capped at just 999 units—selling out in a remarkable 12 hours.
For those who missed their chance, Nio has unveiled the ET9 Signature Edition, a model that blends exclusivity with additional perks, priced from RMB 808,000 ($110,710).
A Quick Recap of the ET9’s Success
The ET9 initially launched with two configurations: the Standard Edition, starting at RMB 788,000, and the Limited Edition, priced at RMB 818,000.
Both versions offered an impressive array of features, but the Limited Edition raised the stakes with unique design elements such as distinctive logos, illuminated carpets, and top-tier components, including the NOMI Mate 3.0 digital assistant and 23-inch premium wheels.
Unsurprisingly, these enhancements sparked immense interest, leading to an unprecedented sellout within half a day.
What Sets the Signature Edition Apart?
In response to overwhelming demand, Nio quickly introduced the Signature Edition. This new variant, priced RMB 20,000 higher than the Standard Edition, features several exclusive upgrades, including bespoke logos, complimentary 23-inch premium wheels, and the innovative NOMI Mate 3.0.
While it doesn’t offer the full array of features found in the Limited Edition, the Signature Edition strikes a fine balance between exclusivity and accessibility, making it an appealing option for those who missed out on the original 999-unit release.
The Battery as a Service (BaaS) Advantage
Nio’s innovative Battery as a Service (BaaS) model offers buyers a unique way to reduce upfront costs. By selecting this option, customers can lower the purchase price of the ET9 by RMB 128,000 while committing to a monthly battery rental fee of RMB 1,128.
This flexible approach makes the ET9 more attainable and highlights Nio’s commitment to revolutionizing the EV ownership experience.
Sweetening the Deal
To entice prospective buyers further, Nio has extended its purchase incentives. Customers who place a deposit before April 30, 2025, will benefit from an expanded set of entitlements, including five years of free battery swaps (up to 20 per year) and free NOP+ usage.
Additionally, early buyers can enjoy a RMB 10,000 discount with a RMB 5,000 deposit, along with 100 hours of chauffeur service. Deliveries of the Signature Edition are expected to begin in late March 2025, aligning with the timeline for the Standard Edition.
Charge Complete
The Nio ET9 Signature Edition represents more than just a response to demand; it’s a calculated step forward in the luxury EV market. By offering a model that combines exclusivity, advanced technology, and flexible pricing options, Nio continues to solidify its place as a leader in the electric vehicle space.
With the Limited Edition setting a high standard, the Signature Edition looks poised to carry the momentum, appealing to buyers seeking a sophisticated blend of luxury and innovation.
