The 2025 Nissan (NSANY) Ariya has arrived, and with it comes a mix of modest updates, expanded charging access, and a price tag that aims to attract budget-conscious EV buyers. But does it deliver enough to stand out in an increasingly competitive electric SUV market? Let’s take a closer look.
A Competitive Starting Price
Kicking off at $39,770 (before destination fees), the 2025 Ariya’s base model, Engage FWD, enters the scene with an MSRP that’s appealingly low—especially when paired with the addition of a standard wireless device charging across all trims.
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But while the starting price grabs attention, what you get for your money may leave you questioning if it’s truly a bargain.
The Ariya offers two battery options:
- 66 kWh pack: Up to 216 miles of range (Engage FWD)
- 91 kWh pack: Up to 289 miles of range (Evolve+ FWD)
While respectable, the range figures pale in comparison to rivals like the Tesla (TSLA) Model Y Long Range, which offers 337 miles for $44,990, or the Hyundai (HYMLF) Ioniq 5, boasting 318 miles for $46,550.
Charging Convenience: A Step Forward
One of the standout features of the 2025 Ariya is its enhanced charging network access. Thanks to Nissan’s ENERGY Charge Network, Ariya owners now have access to over 100,000 public charging stations, including 17,800 Tesla Superchargers. The catch?
You’ll need a $235 NACS adapter kit to unlock Tesla’s network. Starting in 2025, Nissan plans to integrate NACS ports directly into its EVs, but for now, the adapter feels like a temporary (and somewhat pricey) solution.
The integration with Tesla’s Superchargers is a step forward in convenience, but it also underscores a larger question: why settle for compatibility when other EVs in this price range come NACS-ready straight from the factory?
Performance Options: Smooth but Not Thrilling
For those seeking performance, Nissan’s e-4ORCE AWD system brings dual-motor power to the Ariya, delivering up to 389 hp and 442 lb-ft of torque. The AWD models achieve a range of up to 272 miles, but they’re also priced higher, with the Platinum+ e-4ORCE topping out at $54,370.
Acceleration is described as “thrilling,” but if you’re hoping for a Tesla-level punch, the Ariya may leave you wanting more. Nissan’s strength lies in creating a smooth and composed ride, rather than raw performance.
Tech and Interior: Hits and Misses
Inside, the Ariya is designed to impress, featuring dual 12.3-inch displays in a sleek wave-like dashboard layout. Standard tech includes:
- Wireless Apple CarPlay and Android Auto
- Head-up display
- Nissan’s ProPilot Assist with Navi-Link for semi-autonomous driving
The available ProPilot 2.0 adds hands-free highway driving, but it’s only accessible on select trims, pushing the price north of $48,000.
While these features add convenience, they don’t particularly outshine what competitors offer. The Ariya’s cabin is comfortable and well-appointed, but in a field where innovation is king, it doesn’t push the boundaries.
Ariya’s Challenges in a Crowded Market
The Ariya’s sales momentum is worth noting—Q3 2024 saw a 23.3% year-over-year increase, with 14,897 units sold year-to-date. However, sustaining this growth will depend heavily on how buyers perceive its value compared to its rivals.
While the 2025 Ariya introduces incremental updates like standard wireless charging and expanded charging network access, it doesn’t quite move the needle enough to set itself apart. The competition offers better range, faster charging, and more advanced tech at comparable price points, leaving the Ariya feeling a step behind.
Charge Complete
The 2025 Nissan Ariya is a solid, well-rounded electric SUV for those entering the EV market. Its competitive starting price and growing charging network access make it an appealing choice on paper. However, with rivals offering superior range, performance, and innovation, the Ariya faces an uphill battle in convincing buyers it’s the ultimate EV road trip companion.
Whether you see the Ariya as a value-packed contender or just another player in a crowded field will depend on your priorities—because in the race for EV supremacy, being “good enough” might not be enough anymore.
Does the Ariya come with battery cooling? That will be needed to enhance power charging and battery life