For anyone tracking Lexus’s dive into the electric vehicle (EV) market, the RZ has been a curious tale of evolution. From its luxurious launch in 2023 to this year’s wallet-friendly pivot, Lexus seems to be making it clear: EVs aren’t just for the wealthy anymore.
With the 2025 RZ lineup, they’re cutting prices, streamlining trims, and delivering a refined yet accessible electric SUV. But has Lexus struck the perfect balance between luxury and affordability, or are compromises still lurking in the shadows? Let’s find out.
Price Slashing for the Masses
The big headline here is the price cut. With the new RZ 300e starting at just $43,975, Lexus has dropped the starting price by over $15,000 since the RZ first hit the road. For those keeping score, that’s not just a nudge—it’s a full-on sprint toward affordability.
Even the mid-level 300e Premium trim is well under $50,000, and you’re still getting 266 miles of range with the standard 18-inch wheels.
Why the sudden generosity? Lexus is clearly targeting those who might’ve previously ruled out luxury EVs as out of reach. By simplifying the lineup and offering a new entry-level trim, they’re aiming to widen their audience without sacrificing the brand’s hallmark quality.
What’s Under the Hood (or Floor, Really)
The RZ 300e sports a 72.8 kWh battery paired with a single front-wheel-drive motor delivering 201 horsepower. It’s no speed demon, but it’s practical—ideal for daily commutes or road trips that don’t require Tesla-esque acceleration.
Meanwhile, the RZ 450e AWD boasts dual motors with a combined output of 308 horsepower, slicing its 0-60 mph time down to 5 seconds.
The 450e’s extra muscle comes at a cost—both financially and in range. With 18-inch wheels, the AWD model maxes out at 220 miles of range, dropping to 196 miles with the larger 20-inch wheels. For buyers prioritizing range over power, the 300e emerges as the clear winner.
Tech and Comfort: Standard Doesn’t Mean Spartan
Lexus hasn’t skimped on creature comforts. Even the base RZ 300e includes heated, power-adjustable front seats, a 14-inch touchscreen with wireless Apple CarPlay and Android Auto, and advanced safety features like adaptive cruise control and emergency braking.
Step up to the Premium trim, and you’re treated to extras like a panoramic moonroof, ventilated front seats, and a 360-degree camera system. At the Luxury level, Lexus pulls out all the stops: Ultrasuede upholstery, a 13-speaker Mark Levinson sound system, and traffic-jam assist for a semi-autonomous driving experience.
Range Wars: Can Lexus Compete?
While Lexus has made strides in affordability, range is where things get a little murky. The 266-mile range on the 300e is solid for city drivers but starts to feel limiting when stacked against competitors like the Hyundai Ioniq 5 or Tesla Model Y. And for the 450e, dipping below 200 miles on larger wheels could be a dealbreaker for some buyers.
Charging, however, is a strong point. Both models can replenish from 0-80% in about 30 minutes on a DC fast charger, making long trips less daunting—provided you can find a charger in the first place.
Design and Ride Quality: Quiet Luxury
Lexus’s focus on refinement shines through in the 2025 RZ. The e-TNGA platform and newly added subframe for the 300e eliminate unnecessary vibrations, delivering a quiet, smooth ride. And while the spindle grille is a thing of the past, the RZ’s futuristic design stands out without veering into “concept car” territory.
Inside, Lexus leans into its minimalist philosophy with clean lines, tazuna-inspired controls, and sustainable materials like NuLuxe and Ultrasuede. The optional panoramic roof adds an airy feel to the cabin, though taller passengers might find the rear legroom snug for longer journeys.
Charge Complete
The 2025 Lexus RZ represents a strategic shift for the brand, delivering a more accessible entry point into the luxury EV market. With a starting price of $43,975, the RZ 300e offers a practical range of up to 266 miles on 18-inch wheels, paired with the quiet ride and high-quality craftsmanship Lexus is known for.
While the lineup includes more premium trims with additional features, the focus remains on creating value without sacrificing the essentials. However, range limitations on the AWD models could be a concern for some buyers. By balancing affordability, innovation, and Lexus’s hallmark reliability, the 2025 RZ positions itself as a strong contender for those ready to embrace electric luxury—without breaking the bank.
