Genesis has unveiled the refreshed 2025 GV60, an all-electric crossover that redefines luxury EVs with thoughtful upgrades. First launched in 2021 as Genesis’s debut EV on Hyundai’s (HYMTF) E-GMP platform, the GV60 now undergoes a mid-cycle update.
While the changes might appear subtle at a glance, the details reveal a calculated evolution that elevates the GV60’s appeal in a competitive segment.
Interior Innovations: The 27-Inch Display Takes Center Stage
At the heart of the refresh lies the new 27-inch Integrated Cockpit display, which replaces the outgoing dual-screen setup. Stretching seamlessly from the driver’s cluster to the infotainment system, this upgrade eliminates bezels for a cleaner look and enhances functionality.
The design strikes a balance between luxury and usability, distinguishing Genesis from competitors like Tesla’s (TSLA) minimalist single screen and Mercedes-Benz’s (MBG.DE) expansive MBUX Hyperscreen.
The new display pairs with a redesigned three-spoke steering wheel and retains familiar touches like the Crystal Sphere gear selector, creating a cabin that feels both innovative and grounded in Genesis’s signature “Beauty of White Space” design philosophy.
Exterior Updates: Luxury Meets Sportiness
The GV60’s refreshed exterior embraces subtle yet impactful changes. Up front, the reshaped bumper and grille, combined with Micro Lens Array (MLA) headlights borrowed from the flagship G90 sedan, give the vehicle a sportier stance.
Body-colored trims on the wheel arches and rear bumper replace the rugged black plastic and silver accents, creating a more cohesive look. New 21-inch five-spoke aero wheels further enhance the GV60’s athletic appeal, ensuring it aligns with Genesis’s broader design language of bold elegance.
Speculation on Powertrain Enhancements
Genesis hasn’t officially announced powertrain updates, but industry speculation suggests the GV60 may adopt the 84 kWh battery pack introduced in the refreshed Hyundai Ioniq 5 and Kia EV6. This upgrade could add 10–15 miles to the GV60’s EPA-estimated range, enhancing its appeal in the premium EV segment.
The current GV60 Performance variant delivers 483 hp with Boost Mode, but the rumored Magma trim could push these numbers even higher.
If realized, the Magma trim might incorporate advanced features like synthetic engine noise and simulated gear shifting, similar to Hyundai’s Ioniq 5 N, offering a sportier driving experience for enthusiasts.
Strategic Rollout and Pricing Expectations
The refreshed GV60 will debut in South Korea in Q1 2025, followed by Australia in Q3. U.S. customers may have to wait until 2026 for their turn, as Genesis rolls out the model across global markets.
Current U.S. pricing ranges from $53,800 to $71,350, and the refreshed GV60—especially the anticipated Magma trim—could see prices approach the $80,000 mark.
Genesis’s ability to deliver meaningful updates while managing costs will be key to its success in an increasingly competitive luxury EV market.
Design Philosophy: Subtle Refinement with a Purpose
The GV60’s updates align with Genesis’s broader design ethos of balancing innovation and elegance. The restrained exterior tweaks, coupled with interior advancements like the 27-inch display, ensure the refresh feels intentional rather than excessive.
By enhancing premium materials, cohesion, and functionality, Genesis reinforces its identity as a luxury brand focused on thoughtful refinement.
Economic and Market Considerations
The refresh comes at a time when inflation and rising raw material costs have driven up EV prices across the board. Genesis’s careful approach to introducing upgrades without inflating costs significantly could bolster its standing among discerning buyers.
Furthermore, the updates align with Hyundai Motor Group’s overarching EV strategy, emphasizing modular innovation and sustainability.
Charge Complete
The 2025 Genesis GV60 doesn’t attempt to reinvent itself; instead, it embraces meaningful refinement. From the striking new interior display to carefully executed exterior updates, Genesis ensures the GV60 remains a compelling option for luxury EV buyers.
As the GV60 prepares to launch globally, the anticipated Magma trim and its enhanced powertrain could take the model to new heights, solidifying Genesis’s position as a leader in the premium electric market.
For those seeking understated luxury with cutting-edge tech and performance, the refreshed GV60 delivers a masterclass in thoughtful evolution.
